The promotion of diamonds and diamond jewellery to consumerswill be placed prominently on the agenda of the 35th World Diamond Congress ( WDC), the joint biennial meeting of the International Diamond Manufacturers Association (I DMA) and the World Federation of Diamond Bourses (WFDB), that will be held in Mumbai, from October 14 to 17. “It is now time for the Indian industry to take affirmative action and take the lead. For the coming three years the GJEPC is expected to allocate close to US $10 million on diamond jewellery promotion to consumers within India,” says Sanjay Kothari, vice chairman of the Gem and Export Promotion Council (GJEPC).
