Founded in 1888 by his wife Luise, Bucherer is now Europe’s largest retailer of watches and jewelry. Already represented by 15 boutiques in Switzerland, eight in Germany and one in Austria, the company has this month expanded into the French market by opening the world’s largest watch and jewelry shop in Paris.
Located on 12 Boulevard des Capucines in Paris’s 9th arrondissement, the new shop is located between Boulevard Haussmann and Place Vendome in what is known, by those in the industry, as the Golden Triangle of Fine Watchmaking. The modified 23,680sq ft (2,200sq metre) space features three floors of fine watches and jewelry, with the ground floor dedicated to the established names of traditional fine watchmaking, including Rolex, Blancpain, Jaeger- LeCoultre, Longines and Tudor, and Bucherer’s diamond collections. The firstfloor houses the most prestigious brands on the premises, including Girard-Perregaux, Panerai, Roger Dubuis and Chopard, while the lower ground floor will showcase more modern brands including B SWISS, Mido, Oris and Tissot.
The shop’s interior design incorporates references to the shape of the number eight in reference to the year of Bucherer’s foundation; another distinctive design feature is petal-shaped lighting fixtures designed by the artist Valeria Nascimento. In addition to buying watches and jewelry, customers can also submit their purchases for repairs or adjustments at the shop’s in-store watchmaking workshop.