The children’s jewellery range starts from Rs. 3,000 onwards. The margin (making charges) in this sector is anywhere between 12 per cent-16 per cent on an average.. Gitanjali’s Choksi evaluates the size of customized jewellery market at between Rs 1,000- 1,500 crore, with a potential to grow at 50 per cent a year.”High price of gold is not likely to affect the growth momentum of this category of produces,” he adds.
However, there are not many manufacturers who deal with kid’s jewellery. According to Pratap Kamath, CEO, Abaran Jewellers, Bangalore, “Our kid’s collection is designed by our in-house designers and also manufactured by us. There are not many manufacturers offering jewellery for kids.”
He further adds, there is a good business prospect for this segment because parents like to celebrate their success by pampering their children and purchasing jewellery for kids, in addition to it being a good investment option.
Popular jewellery trends in children’s wear:
• Jewellery should be rounded, without any sharpedges.
• Should be light in weight and easy to handle.
• The metals and stones used should be of good quality, and non-toxic.
• Should have simple designs.
• Long chains and necklaces are to be avoided.
• Animal motifs, cartoon characters and bright colours are hot selling.